Consumers’ notion of life insurance expenses higher than actual costs
One of the biggest obstacles agents face converting life insurance leads into customers is the perception that a plan is too costly to buy. But as a recent report suggests, insurance customers often vastly overestimate how much these types of plan will set them back.
Increased fertility rate should yield more life insurance buys
A new study suggests that life insurance leads will likely increase in number for agents in the next few years, as the report says there’s been a considerable rise in the number of people starting families.
Report: Gaps in coverage prompt some heart disease patients to stop taking medications
Converting medicare supplement leads into sales opportunities are important because without coverage, insurance customers often neglect treatments they need to stay healthy.
Poll: One in every four Americans went without coverage for period of time in 2011
A new study indicates that a considerable number of U.S. adults endured a gap in health insurance coverage last year, primarily as a result of losing a job or switching to a different employer.
Customer satisfaction down among auto insurance claimants
After obtaining auto insurance leads, agents may want to work on their marketing strategies, as a new report suggests customer satisfaction during the auto claims experience has deteriorated.
Poll: Advisors referred more leads after clients received quality service
A new study suggests that agents and advisors who give their customers a holistic view of their assets are more likely to receive more business, such as insurance leads.
Study suggests health companies not drawing on social media enough
A great outlet agents can use to obtain insurance leads is social media. However, according to a new study, relatively few health providers take full advantage of sites like Facebook, Twitter and LinkedIn when compared to other companies.
Insurers slowly starting to re-hire
While insurance leads help agents in their prospecting efforts, they’re of little use for those who are unemployed. But according to a recent survey, insurance agents’ job prospects may be improving, Insurance Journal reports.
Why expensive policies are often chosen over cheaper plans
Traditionally, agents are able to convert more of their insurance leads into sales opportunities by taking advantage of policy plans that are affordable. But according to a recent study, agents and their customers often favor more high-priced plans.
Workplace frequent source for life insurance shoppers
A new study suggests a considerable percentage of Americans purchase life insurance coverage through their employer, an indicator which could be useful for agents who are looking for a life insurance lead.
