Precise Leads, an industry leader in providing insurance leads for agents in the financial community, recently partnered with predictive analytics firm eBureau to further hone insurance professionals' ability to manage quality leads.
Since 2004, eBureau has been at the forefront in enabling businesses to learn more about their prospective customers in identifying who they are, what marketing strategies work best and what kinds of people are most likely to become customers. Through the companies' strategic partnership, Precise Leads will be able to further assist agents in identifying prospective customers' information, which should subsequently minimize leads that ultimately result in dead ends.
One of the ways in which eBureau has been successful with its predictive analytics is through its lead and insurance scoring solutions, using reliable tools such as eVerify – which substantiates and validates consumer information – and eTarget, which provides additional demographic insight. Because fraud can adversely affect lead generation, the company also uses eMonitor to make fraudulent information less of an issue.
Avigdor Susana, chief technology officer at Precise Leads, noted that the company's partnership with eBureau should further distinguish its role as a top notch internet lead provider.
"With eBureau, we are able to take the insurance score and build more tools on top of it, allowing us to more effectively manage lead verification and quality," said Susana. "Between our increasing ability to monitor quality, the accuracy of eBureau’s data and the ability to append quality data to our leads, the eBureau solution is becoming an essential tool for us to differentiate ourselves in the market."
President and CEO of eBureau, Gordy Meyer, added to Susana's sentiments, saying his company is pleased to be collaborating with Precise Leads and is confident the partnership will improve the quality of leads that Precise routinely delivers for insurance professionals.
Precise Leads is a premier online resource providing sales leads for insurance agents. Whether it's with health, auto or medicare leads, Precise Leads can help producers grow their client base.
