While life insurance leads give agents the basic information they need to know about potential insurance customers, a new survey indicates that family members of these consumers often don't know their loved ones have or are thinking about getting a plan.
According to a recent survey conducted by InsuranceQuotes.com, nearly half of adult men and women whose mothers are alive aren't sure about whether they have a life insurance plan. And among those who do know their moms are covered, most have no idea what they include.
The poll, which was conducted by Harris Interactive on behalf of the insurance quote website, surveyed 2,000 U.S. adults age 18 and above in an online setting. Of those questioned, 42 percent said they didn't know if their mothers had a life insurance plan. Meanwhile, for those who did know their moms had life insurance, 37 percent said they weren't sure if they were listed as a beneficiary on the policy. They were also not sure about the type of life insurance plan they had, such as if it was whole or term.
But even among U.S. adults who knew their moms were covered and who also understood they were beneficiaries, many didn't know how they would go about claiming death benefits, as 38 percent said this was something that they weren't aware of.
John Egan, InsuranceQuotes.com managing editor, said that the results aren't altogether surprising, as the death of a loved one can be a sensitive subject. But as uncomfortable as it may be, it's a necessary conversation.
Agents may want to encourage their insurance customers to talk about their life insurance plan with their adult children to ensure they know how to handle what steps to take after the death of a loved one.
Precise Leads is a premier online resource providing sales leads for insurance agents. Whether it's with health, auto or medicare leads, Precise Leads can help producers grow their client base.
